Trade Show News & Tips
Welcome to our trade show blog, your go-to destination for the latest news, trends, and insights in the dynamic world of trade shows. Whether you're an exhibitor, attendee, or industry professional, we're here to keep you informed and inspired. Join us as we explore the exciting opportunities and innovations in the trade show industry.
When you go to a trade show, do you remember the little corner booth that had a small sign that could not really be seen or the elaborate display of the center booth that had great lighting, quality graphics and put the product on display nicely? Chances are you chose the second.
Your booth at a trade show has just seconds to capture the attention of those around you and bring them in to see your presentation. People love to see quality images and graphics. It shows you care about your business and brand and how it is portrayed in the eyes of other people. It breeds attention, and that’s why booths that contain banners and displays in such high quality are often the most successful.
The best trade show displays are very durable and can be set up and taken down easily. The performance of your display is everything from the way your brand is represented to how easy it is to construct. A great display and presentation come from preparation. You want to have a display that doesn’t require a lot of assembling so you can focus on other elements of the presentation and setting up the rest of your booth. You also want the display to be durable and not require a lot of maintenance. At the end of the day, you want to be able to take the display down in seconds and store it safely so that when you next need it, you just need to assemble it again at the next event.
One of the best accents you can have for your display is the lighting. Displaying a product in good lighting is just another way to draw in a crowd. On your banners, putting some extra accent lighting on the logo and brand message can go a long way. The main goal in using lighting is to attract visitors to your booth, so put the focus on the things that matter most to them. Who are you? How will people recognize you? That’s your logo and brand. What are you promoting? That’s your product. At the same time, add some lighting near any literature you want visitors to take like pamphlets or business cards. This will help bring their attention to the literature and make them more likely to take a copy and strike up a conversation with you about your business.
If you think your presentation is about the display, think again. Yes, your display is very important, and there are a lot of things you can do to bring in visitors, but you are also there to be a promoter for your business and brand. You need to showcase the product in the best way possible, and that goes beyond just setting up the display and letting visitors continue to pass by.
You may be able to get their attention with your display and branding on your trade show booth, but you need to keep their attention with what you offer. You are an expert of your business, so show that by being confident and leading a presentation that doesn’t just attract attention, but locks it in.
Before you can worry about the presentation, you have to get people to show up. You can have all of the features, lighting and interactive elements you want at your trade show booth, but if your trade show booth banners are not designed well and feature low quality graphics, you won’t get the results you desire. You need to always consider the content of your banners, the audience you are presenting to and who you are targeting with your display. When you get a display from us at TradeShowPlus, you can have it customized with detailed graphics that are sure to stand out.
At TradeShowPlus, you can find all of the materials you need for a successful trade show from banner displays and signs to shelves, lighting and more. When you need your trade show booth banners customized with high-quality printing that puts your brand in full focus, you can get that from the expert team at TradeShowPlus as well.
For over two decades, TradeShowPlus has been helping people make their displays everything they want it to be and help make the trade show experience a successful one. It’s time for you to make your vision a reality and see what can happen at your next trade show when you have a custom banner with your logo in high quality for everyone on the floor to see. Check out the many banners and products at TradeShowPlus and get exactly what you need today.
At TradeShowPlus, you will find everything needed to make your next trade show event a success. TradeShowPlus has been a top trade show display supplier for over 20 years and has over 2,500 products ready to be customized with your logo and message. Visit tradeshowplus.com today to view our full range of exhibit displays, banner stands, outdoor event products and more ranging from popup, tension fabric and many other display solutions.
If you have any questions about our products or our printing services or need assistance in any way, please contact us by calling 702.747.4130 or by email at email@example.com.